MAP POLICY
Recognizing that many of our Authorized Resellers spend significant investment in operating their stores, training their customer services and sales staff on our products, and also must pay for rent and utilities of a physical storefront, Neuroscape is committed to maintaining high margins for our Authorized Resellers. To keep this commitment, we have outlined our guidelines with this established Minimum Advertised Price (MAP) Policy.
Minimum advertised pricing supports the goal of promoting fair competition across all distribution channels in the territories, maintaining margin integrity for all retailers and brand value for end-users.
All Authorized Resellers of our products in the following territories must follow these guidelines for all Neuroscape products.
The United States
Canada
MAP Policy Guidelines
The MAP for each sealed product line is listed below and will be enforced until such time that this MAP has been updated for this product line. The general timeline for such updates is 365 days after the official release date of that product.
The products which are subject to this MAP Policy include:
Products subject to a MAP of MSRP minus 15%
Genesis Kickstarter Edition - Official release date: March 13th, 2026
Genesis Unlimited - Tentative release date: July 2026
All Advertised prices must be at or above the MAP listed above.
However, resellers are not required to list prices in advertising. If a price is listed in an advertisement, it must be at or above the MAP listed above. Other Statements such as “call for price” or “call for quote” are acceptable and permitted.
Authorized Resellers are also responsible for ensuring that any Neuroscape product pricing is at or above MSRP on all eCommerce sites for internet search engines. Resellers are free to set the actual resale price of any product as long as it is at or above the MAP listed above given the most recent publication of the price list.
This MAP Policy applies to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), internet placements on reseller's own website, and any flyers, posters or coupons.
Free Offers, Free shipping and/or handling, 0% sales tax, or free financing promotions do not violate this MAP Policy.
Failure to comply with the MAP Policy, at the sole discretion of Neuroscape, may result in the immediate loss of Authorized Reseller status and your ability to purchase all Neuroscape products.
Sales Channel Restrictions
Authorized Resellers may sell Neuroscape products on their company-owned webstore, but may not sell Neuroscape products as a 3rd-party reseller on any other online webstore.
Restricted Sales Channels include:
And any other similar webstore, except as may be expressly consented to by Neuroscape in writing in advance, with the understanding that Neuroscape may withdraw its consent at any time.
Actions & Resolutions for MAP Policy Violations
All Authorized Resellers will be asked to acknowledge receipt of and affirm their commitment to abiding by the policies in this MAP Policy.
Authorized Resellers found in violation of the MAP Policy will need to correct their pricing listed within 24 hours.
Authorized Resellers found in violation of the MAP Policy a second time will be put on hold for selling Neuroscape products for 30 days.
Authorized Resellers found in violation of the MAP Policy a third time will no longer be authorized to sell Neuroscape products.
For questions, or to report a violation of this policy, please email